Competitor Research · Cleveland, OH

Cleveland, OH HVAC Ad Landscape

Every active HVAC ad in the Cleveland, OH Meta Ad Library · pulled August 22, 2026 · our client here: State Heating · browse the full ad wall →

1The market in numbers

18
real HVAC ads live (318 pulled; the rest was keyword noise)
13
from local contractors
1
running over 90 days — proven spend, study these first
50%
static / image formats; video 50%

Heaviest advertisers: Exco Heating&Cooling (4) · Anderson Heating & Cooling (3) · Haven Services (3) · ZAPcoolingandheating (2) · Kliemann Brothers Heating & Air Conditioning (1) · Stack Heating Cooling Plumbing & Electric (1).

89 national / out-of-area ads were removed from every number on this page — they showed up in 3 or more of our market searches at once (national brands, lead-gen networks), so they are not really Cleveland, OH competitors. They sit at the bottom of the ad wall if you want to see them.

2The longest-running ads (what's paying for itself)

AdvertiserLivePatternTheir words
Anderson Heating & Cooling 98dHype Videoa brand new AC installed starting at $5,500
Anderson Heating & Cooling 86dHype Videoa brand new AC installed starting at $6,500
Anderson Heating & Cooling 86dHype Videoa brand new AC installed starting at $5,500
Kliemann Brothers Heating & Air Conditioning74deducational-explainerHVAC decisions are easier when the information is clear.
Haven Services74dconflicting-advice-storyBy this point, you already know what you don’t want.
Haven Services74dchoose-right-companyYou already know what needs to be done.
Haven Services74dchoose-right-companyAt this point, you’ve probably spoken to a few companies.
gileshvac65dhvac-myth-busting💨 Think closing your air vents will save you money? Think again.

3Their concepts vs ours

5 of 18 ads match a style we actually run. Separately, 0 ads sell ductless mini-splits — a product we do not run (the ideas are still worth borrowing), and the biggest single pattern in most markets.

Style of ours seen in marketAds
Hype Video3
Person-on-Camera Video2
Patterns we don't have (harvest)Ads
Local-Trust Branding2
owner-discount-offer2
choose-right-company2
educational-explainer1
tune-up-reminder1
Tune-Up Special1
conflicting-advice-story1
hvac-myth-busting1

4Offers & financing — their exact words

8 of 18 ads carry an explicit offer. Most-repeated small-dollar figures: $69 (×1).

Every "starting at" install price in this market — check them yourself

Only 3 of 18 local ads show a real install price — typical (median) $5,500. Everyone else hides the number behind monthly payments. Each row links to the actual ad:

WhoPriceTheir exact words
Anderson Heating & Cooling $5,500a brand new AC installed starting at $5,500see the ad
Anderson Heating & Cooling $5,500a brand new AC installed starting at $5,500see the ad
Anderson Heating & Cooling $6,500a brand new AC installed starting at $6,500see the ad
Offer typeAds
discount dollars4
install price3
tune up price1

Financing language (4 ads carry it), quoted exactly:

WhoExact words
Exco Heating&CoolingFinancing Options Available
Exco Heating&CoolingFinancing Options Available
Exco Heating&CoolingFinancing Options Available
Exco Heating&CoolingFinancing Options Available

Urgency / deadline language: 1 of 18 ads.

5Review ads

0 / 18
ads where a customer review IS the ad
7 / 18
ads mentioning reviews / ratings at all
223
ad images with on-image text read by OCR (counted above)
WhoLiveEvidence
— no review-primary ads in this metro —
How this was made. Six HVAC keyword searches for this metro in the Meta Ad Library via a third-party scraper (nothing touches our ad accounts; our own client ads excluded). Ad copy classified against our creative concept system by the driven-Ox pipeline, verbatim quotes grep-verified, all ad images OCR'd locally. Counts are computed, not estimated. Generated 2026-08-22 by scripts/adlibrary_pipeline.py.