| Time | Segment | What happens |
|---|---|---|
| 5 min | Quick Win | One business win each from the week. If you truly have none, compliment a win you saw from someone else. Everyone's voice is heard in the first 5 minutes. Two lines max. |
| 5–10 min | Scorecard | The company-wide numbers: revenue collected, total appointments (vs. the count we need), total leads, cancellation rate, dispute rate, and ad spend vs. revenue. Sent automatically ~30 minutes before the meeting — open it before you join. Each number shows the top 3 movers (biggest per-client changes), not averages. On track / off track only — an off-track number becomes an IDS issue, not a discussion here. The monthly revenue target lives on this scorecard. |
| 5–10 min | Headline News | Rapid fire, one line each: travel and team changes, sales-pipeline and mid-launch updates, and a one-liner per client someone talked to — good or bad. No troubleshooting: anything meaty drops to the issues list. Clients in their first 14 days after campaign launch are NOT covered here — they go to the TLC meeting. |
| 5 min | Creative Corner | Hanif shows 1–3 new creative concepts. Everyone gives one line of input, or passes. Not a debate. (Provisional — may move into the media-buying meeting.) |
| 30+ min | IDS | The heart of the meeting. The top 3 issues come from the scorecard: an off-track number → its top movers become the case studies. The numbers are pre-ranked by importance, so there is no debate about what is #1. Solve one at a time. Everyone talks once. Every issue ends with who does what next. |
| 5 min | Task Assignment List (not running yet) | Look at your auto-generated weekly task list. One sentence per task that seems mistranslated, assigned to the wrong person, or impossible in the time — or pass. |
| 5 min | Conclude | New to-dos are captured automatically from the meeting transcript. Everyone rates the meeting 1–10 against a defined scale (anonymous) — 10, 5, and 1 each have a written meaning, so the score isn't arbitrary. |
The issue comes from the scorecard. Dig to the real root cause, not the symptom. Restate it until everyone agrees what it actually is.
Everyone says their piece once. No "one more thing." No repeating yourself.
Decide. Every issue ends with who does what next — the task list captures it automatically. Solved = it goes away forever.
| Meeting | What belongs there |
|---|---|
| All-Hands (Monday) | This page. Company-wide numbers and issues that touch everyone. No single-client troubleshooting. |
| TLC Meeting | New launches (first 14 days after campaign launch) and accounts that need extra care. Their day-to-day noise stays out of the all-hands. |
| Media-Buying Meeting | Account-level campaign troubleshooting, lead-side metrics, new creative concepts. |
| Setter Meeting | Booking-side metrics and appointment-setting process. |
| B2B Breakout | B2B pipeline and metrics (separate, smaller group). |
| Weekly 1-on-1s | 10 minutes, standing, every week. Your dedicated space for feedback and anything easier to raise one-on-one. This replaces a second weekly group meeting. |
The company-wide measurables, auto-prepped weekly. Reviewed on/off track, no debate. Movers, not averages. IDS issues come from here.
The 90-day priority. Ours is the monthly revenue target — it lives on the scorecard, not in its own segment.
Action items that die within a week. Captured automatically from the transcript and delivered to your task list.
Anything meaty raised outside IDS drops here, then the top 3 run through IDS. Solved forever or it comes back.
Set by the media buyers per account. "New launch" = first 14 days after campaign launch; after that an account is judged by its phase, not its age.