Weekly Scorecard
Week of Aug 10 – Aug 16 · company-wide, monthly-retainer clients excluded ·
ranked by importance — #1 outranks #2, no debate. Off-track number → its movers become IDS case studies.
Correction (2026-08-13): Ad spend on the Aug 10 card was understated — a name-mapping defect dropped seven accounts' spend (Boost Air, State Heating, Paradise, Weather Masters, QPS x3). The Aug 3-9 week showed 26% spend-of-revenue at the all-hands; the true figure is 44% ($9,900 on $22,275). Fixed Aug 13; earlier weeks in the strip self-corrected too.
Correction (2026-08-13): Second correction, same day: Amazing Exteriors (both accounts) are monthly-retainer — their ads run on the client's own card, so their spend is now excluded from the B2C spend pillar entirely. The Aug 3-9 spend is $7,842 (35% of revenue), not the $9,900/44% shown earlier today.
1
Revenue collected
$16,800 ▼ $5,475 WoW
| Mover | Last wk | This wk | Δ |
|---|
| State Heating scaling | $4,900 | $2,100 | −$2,800 |
| Heating & Air Paramedics scaling | $1,925 | $0 | −$1,925 |
| Hughes Heating and Air | $0 | $1,400 | +$1,400 |
All clients (12)
| AirBear STL scaling | $1,400 | $0 | −$1,400 |
| Paradise (Veda) | $350 | $1,750 | +$1,400 |
| Sam's Air Control optimizing | $5,600 | $4,200 | −$1,400 |
| Cold AC scaling | $1,050 | $0 | −$1,050 |
| Seth's White Label Accounts | $2,500 | $3,500 | +$1,000 |
| Act Right testing | $700 | $0 | −$700 |
| Boost Air scaling | $2,800 | $3,500 | +$700 |
| Call on the Double optimizing below floor | $350 | $0 | −$350 |
| TruLine Heating and Cooling testing below floor | $700 | $350 | −$350 |
2
Total appointments
74 ▼ 4 WoW
Monthly rock: $100,000 collected — the appointment count needed updates as the month runs.
| Mover | Last wk | This wk | Δ |
|---|
| Quality Pro Services - North Charlotte optimizing | 10 | 2 | −8 |
| Hughes Heating and Air | 0 | 6 | +6 |
| Cold AC scaling | 5 | 9 | +4 |
All clients (14)
| Heating & Air Paramedics scaling | 8 | 4 | −4 |
| Quality Pro Services - South Charlotte testing | 5 | 1 | −4 |
| Sam's Air Control optimizing below floor | 13 | 15 | +2 |
| Act Right testing below floor | 1 | 2 | +1 |
| Call on the Double optimizing below floor | 1 | 0 | −1 |
| Quality Pro Services - Charleston testing below floor | 4 | 3 | −1 |
| TruLine Heating and Cooling testing below floor | 2 | 3 | +1 |
| AirBear STL scaling below floor | 5 | 5 | +0 |
| Boost Air scaling below floor | 14 | 14 | +0 |
| Paradise Heating testing below floor | 4 | 4 | +0 |
| State Heating scaling below floor | 6 | 6 | +0 |
3
Dispute rate booked appointments the client disputed or that fell through
16.2% ▲ 3.4 pts WoW
Cancellations: 12.2% of booked
· Kill-switch (wrong-intent, never booked): 12.0% of leads — tracked separately, never counted as disputes.
Freshest week reads a little low by nature — late kills keep landing for a few days; last week's number self-corrects on next Monday's card.
| Mover | Last wk | This wk | Δ |
|---|
| TruLine Heating and Cooling testing below floor | 0.0% | 66.7% | +66.7 pts |
| Act Right testing below floor | 0.0% | 50.0% | +50.0 pts |
| Quality Pro Services - Charleston testing below floor | 25.0% | 0.0% | −25.0 pts |
All clients (12)
| Quality Pro Services - North Charlotte optimizing below floor | 0.0% | 50.0% | +50.0 pts |
| AirBear STL scaling below floor | 20.0% | 60.0% | +40.0 pts |
| Quality Pro Services - South Charlotte testing below floor | 20.0% | 0.0% | −20.0 pts |
| Boost Air scaling | 14.3% | 0.0% | −14.3 pts |
| Heating & Air Paramedics scaling below floor | 12.5% | 0.0% | −12.5 pts |
| Cold AC scaling below floor | 40.0% | 33.3% | −6.7 pts |
| Sam's Air Control optimizing below floor | 15.4% | 13.3% | −2.1 pts |
| Paradise Heating testing below floor | 0.0% | 0.0% | +0.0 pts |
| State Heating scaling below floor | 0.0% | 0.0% | +0.0 pts |
4
B2C ad spend vs revenue same spend, more collected = winning; payroll and software live in the monthly P&L, not here
$9,059 spend on $16,800 collected — 54% of revenue
| Spend mover | Last wk | This wk | Δ |
|---|
| Hughes Heating and Air | $0 | $505 | +$505 |
| TruLine Heating and Cooling testing below floor | $187 | $391 | +$204 |
| Call on the Double optimizing below floor | $173 | $0 | −$173 |
All clients (14)
| State Heating scaling below floor | $880 | $1,079 | +$199 |
| Cold AC scaling below floor | $239 | $419 | +$180 |
| Paradise Heating testing below floor | $660 | $833 | +$173 |
| Heating & Air Paramedics scaling below floor | $674 | $503 | −$172 |
| Sam's Air Control optimizing below floor | $1,731 | $1,898 | +$167 |
| AirBear STL scaling below floor | $253 | $416 | +$163 |
| Act Right testing below floor | $392 | $230 | −$162 |
| Boost Air scaling below floor | $941 | $801 | −$141 |
| Quality Pro Services - South Charlotte testing below floor | $512 | $622 | +$110 |
| Quality Pro Services - North Charlotte optimizing below floor | $620 | $723 | +$103 |
| Quality Pro Services - Charleston testing below floor | $578 | $640 | +$61 |
5
Total leads
217 ▲ 22 WoW
| Mover | Last wk | This wk | Δ |
|---|
| Hughes Heating and Air | 0 | 16 | +16 |
| Cold AC scaling below floor | 9 | 16 | +7 |
| Act Right testing below floor | 7 | 1 | −6 |
All clients (16)
| TruLine Heating and Cooling testing below floor | 4 | 11 | +7 |
| Boost Air scaling below floor | 44 | 38 | −6 |
| Quality Pro Services - South Charlotte testing below floor | 16 | 10 | −6 |
| State Heating scaling below floor | 13 | 19 | +6 |
| Amazing Exteriors optimizing below floor | 9 | 14 | +5 |
| Amazing Exteriors - San Antonio scaling below floor | 14 | 18 | +4 |
| Call on the Double optimizing below floor | 4 | 0 | −4 |
| Paradise Heating testing below floor | 9 | 6 | −3 |
| AirBear STL scaling below floor | 5 | 7 | +2 |
| Heating & Air Paramedics scaling below floor | 8 | 9 | +1 |
| Quality Pro Services - Charleston testing below floor | 7 | 6 | −1 |
| Quality Pro Services - North Charlotte optimizing below floor | 18 | 17 | −1 |
| Sam's Air Control optimizing below floor | 28 | 29 | +1 |
Week by week
| Jun 22 | Jun 29 | Jul 6 | Jul 13 | Jul 20 | Jul 27 | Aug 3 | Aug 10 |
|---|
| Revenue collected | $19,800 | $10,650 | $19,750 | $16,750 | $18,000 | $12,701 | $22,275 | $16,800 |
| Appointments | 0 | 0 | 0 | 1 | 67 | 70 | 78 | 74 |
| Dispute rate | — | — | — | 0.0% | 25.4% | 24.3% | 12.8% | 16.2% |
| Ad spend | $5,143 | $5,538 | $7,683 | $7,819 | $7,660 | $7,662 | $7,842 | $9,059 |
| Leads | 0 | 1 | 1 | 47 | 205 | 201 | 195 | 217 |
| Meeting rating | — | — | — | — | — | — | — | 8.3 |
Retainer clients (excluded from every number above) also collected $1,000 this week — counted in the P&L, not here.
Rate the meeting
Last meeting scored 8.3/10 (3 ratings).
- 10 — we hit the real problems, and every problem left with a plan
- 7.5 — most problems left with a plan, but one or two got only talk
- 5 — we talked about problems, but some came to no plan
- 2.5 — mostly talk, almost nothing left with a plan
- 1 — we left problems on the table, or never got to them
Find a week
Each row is a week — click the dollar figure to open that week's card.
Weeks before Aug 3, 2026 show numbers only (snapshots began then).
August 2026
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|
| 27 | 28 | 29 | 30 | 31 | 1 | 2 | $12,701 |
| 3 | 4 | 5 | 6 | 7 | 8 | 9 | $22,275 → |
| 10 | 11 | 12 | 13 | 14 | 15 | 16 | $16,800 → |
| 17 | 18 | 19 | 20 | 21 | 22 | 23 | |
| 24 | 25 | 26 | 27 | 28 | 29 | 30 | |
| 31 | 1 | 2 | 3 | 4 | 5 | 6 | |
July 2026
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|
| 29 | 30 | 1 | 2 | 3 | 4 | 5 | $10,650 |
| 6 | 7 | 8 | 9 | 10 | 11 | 12 | $19,750 |
| 13 | 14 | 15 | 16 | 17 | 18 | 19 | $16,750 |
| 20 | 21 | 22 | 23 | 24 | 25 | 26 | $18,000 |
| 27 | 28 | 29 | 30 | 31 | 1 | 2 | $12,701 |
June 2026
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | |
| 8 | 9 | 10 | 11 | 12 | 13 | 14 | |
| 15 | 16 | 17 | 18 | 19 | 20 | 21 | |
| 22 | 23 | 24 | 25 | 26 | 27 | 28 | $19,800 |
| 29 | 30 | 1 | 2 | 3 | 4 | 5 | $10,650 |
Auto-generated every Monday 10:30 AM Central from the master sheet (appointments), Stripe (revenue collected), and Meta (ad spend). Questions → #🗣️delivery-chat.