Local Leap Media — Look Book

The marks, the palette, the type, and the locked business card (Sean, 08-08). Print-ready PDFs live in the brand kit, cards/ folder. Cards show at US size ratio, 3.5 × 2 inches.

The marks

Wordmark — light ground. The primary mark. Accents in brand blue #3b82f6 (green is legacy, ruled 08-08). This is the production file (in the brand kit, transparent PNG).

Wordmark — dark ground. The white version. Production snaps its arcs from today’s #83c2ff to palette #60a5fa. Never the dark version on dark.

Icon tile. The LL app tile. Use small: favicons, avatars, app surfaces, card corners. Not a replacement for the wordmark.

• Clear space: keep one arrow-height of empty space around every mark.
• Do not stretch, recolor, outline, or add effects to the marks.
• Green is legacy (Sean, 08-08). Old prints stay valid until reprint; every new surface uses the blue marks.
• Logo blue by ground: #3b82f6 on light, #60a5fa on dark — the palette pair, nothing else. (Today’s files drift: #83c2ff dark arcs, #3b8fe0 tile top. Production snaps them.)
• Wordmark ink is brand dark #06060b on light ground — today’s file is pure black #000000; production re-export fixes it.

Palette + type

Type: Archivo Black for names and headers · Archivo SemiCondensed caps for labels · Inter for text · IBM Plex Mono for contact tokens. This is the approved 08-08 stack — the cards below run on it.

The card — narrowed (Sean, 08-08)

The middle ground: dark editorial front (aligns with the business) + white back (Griffin can write on it). QR bottom-right at 0.74 in — comfortable phone-scan size. The empty middle of the back is deliberate: that is the writing space. The front carries one descriptor line — a card must say what the company does without a scan.

Pay Per Estimate · Home Service Contractors

Front — same for everyone

Sean Greene

Founder

sean@localleapmedia.com

(561) 323-0706

localleapmedia.com

Back — Sean Greene

Griffin Young

Director of Operations

griffin@localleapmedia.com

(314) 323-8817

localleapmedia.com

Back — Griffin Young

Print: front full-bleed dark on 16pt matte; back stays white (uncoated back if you want pen-friendly). QR opens localleapmedia.com today — swap to an editable redirect (card.localleapmedia.com) before the first big print run and the destination stays changeable forever.

For Griffin — how to edit this

Two paths. Pick one.

• Path 1 — send the values, we print. Reply with name + title + email + phone per person. Print-ready PDFs (front + back, bleed, per person) come back the same day.
• Path 2 — rebuild in Canva, you own it. Card size 3.5 × 2 in, bleed 0.125 in each side. Fonts in Canva: Archivo Black (name, 24pt), Archivo Narrow (labels, caps, +5% letter space), Inter (contacts, 13px, Medium). Colors: dark #06060b · white #ffffff · blue #3b82f6 (light ground) / #60a5fa (dark ground) · mint #34d399. One accent per card, contacts bottom-left, mark centered on the front.

Pick a direction, then use one of the two edit paths above. One card per person, same direction for the whole team.