Competitor research · Mission 138 exploratory niche sweep

New Jersey — Decking ad landscape

Meta Ad Library pull 2026-08-30 · active ads · classification: Claude (Sonnet), exploratory single-pass · full ad wall →
128
ads pulled (deduped)
67
decking-relevant
16
relevant advertisers
51
high-ticket offers
17
financing ads (25%)
51
appt-shaped funnels (76%)
Exploratory tier (1-hour cap): stats below are computed from the classification file; cheap teaser/service offers are counted in their own bucket and never in headline rows. Teaser bucket here: 0 ads.

1.Offer mix (relevant ads)

Offer typeAdsShare
High-ticket install/replacement5176%
Branding / no concrete offer710%
Other913%

2.Advertiser mix

Advertiser typeAdsShare
Local contractor67100%

3.Top advertisers by active-ad count

AdvertiserRelevant ads
Upgryd - Premium Deck Builders19
Magnolia Home Remodeling Group14
Mario Conlin9
Deck Dynasty7
Everyday Living Spaces4
Blue Vine Contractors LLC2
Cafone Contractors LLC.2
Tri-State Fence & Deck Inc.2
JMZ Roofing and Siding, LLC1
Deck Guardian NJ1
Peter Lumber - Millville/Vineland1
Top Professional Construction 1

4.Price + financing language

31 in-range dollar figures ($500–$60,000) across relevant ads · min $1,200 · median $10,000 · max $40,000. "Starting at"-style price anchors: 3 ads.

AdvertiserFinancing line (verbatim)
Blue Vine Contractors LLCFlexible payments starting at $99/month
Upgryd - Premium Deck BuildersFinancing is available through Hearth: zero percent interest for up to twenty-one months
Deck Guardian NJNo-interest payment options are available!
Upgryd - Premium Deck BuildersFinancing through Hearth — 0% for up to 21 months, soft credit pull, no hit to your score.
Blue Vine Contractors LLCFlexible payments starting at $99/month.

Browse every ad with full copy on the wall →