Competitor Research · All client markets

What Competitors Are Running in Each Client's Market

We pulled every active HVAC ad from Facebook's public Ad Library in all 19 client markets (plus 9 former-client markets kept for research) (August 30, 2026). This page is the summary. Click a market name for its full report, or "see the ads" to browse the actual ad images.

Green = good for us (open space, little competition on that front). Yellow = worth watching. Red = crowded — competitors are already doing what we do. "Prices they show" = the market's monthly-payment habit (blue chip) and, below it, the typical "starting at" install price. The install chip is a link — click it to see every ad behind the number. Green = almost nobody shows a real price, which is open space for our starting-at style. National ads removed: ads that appeared in 3+ of our market searches at once (national brands, lead-gen networks) are excluded from every count — they are not local competitors. They sit at the bottom of each ad wall. "Proven ads" = share of ads running 90+ days. Nobody pays for an ad that long unless it works — those are the ones to study. "Ads like ours" = competitor ads matching a style we actually run (direct price statics, handwritten notes, person-on-camera video, and so on). Ductless mini-split offers are counted separately — that is a product we do not sell, but the ideas are still worth stealing.
Market · our clientHow busy is it?Proven ads (90d+)Ads like oursPrices they showReview adsWhat stands out
Dallas–Fort Worth, TX
Boost Air
medium · 193 ads10%33 ads · some$100/mo
starting-at ~$5,800 · only 5 ads — click to see them
0 — open laneAlmost nobody shows a real install price — our starting-at ads stand out. The market habit is $100/mo financing framing. Almost nobody runs review ads — open lane.
Central New Jersey
Sam's Air Control
medium · 150 ads6%21 ads · some$123/mo
starting-at ~$7,199 · only 6 ads — click to see them
7Almost nobody shows a real install price — our starting-at ads stand out. The market habit is $123/mo financing framing.
Austin, TX
Act Right
medium · 146 ads23%26 ads · some$100/mo
starting-at ~$6,500 · 13 ads — click to see them
4The market habit is $100/mo financing framing.
Atlanta, GA
Weather Masters, TruLine Heating and Cooling
medium · 140 ads17%11 ads · open$49/mo
starting-at ~$6,800 · only 3 ads — click to see them
9 — in useFew ads look like ours — our style stands out here. Almost nobody shows a real install price — our starting-at ads stand out. The market habit is $49/mo financing framing.
Dayton, OH
Paradise Heating
quiet · 92 ads5%2 ads · open$69/mo
starting-at ~$8,500 · only 1 ads — click to see them
0 — open laneFew ads look like ours — our style stands out here. Almost nobody shows a real install price — our starting-at ads stand out. The market habit is $69/mo financing framing.
Tucson, AZ
Heating & Air Paramedics
quiet · 84 ads15%18 ads · some$49/mo
no one shows install prices
1 — open laneAlmost nobody shows a real install price — our starting-at ads stand out. The market habit is $49/mo financing framing. Almost nobody runs review ads — open lane.
St. Louis, MO
AirBear STL
quiet · 64 ads12%6 ads · open$89/mo
no one shows install prices
4 — in useFew ads look like ours — our style stands out here. Almost nobody shows a real install price — our starting-at ads stand out. The market habit is $89/mo financing framing.
Charlotte, NC
Quality Pro Services - North Charlotte, Quality Pro Services - South Charlotte
quiet · 51 ads22%6 ads · some$59/mo
starting-at ~$7,497 · only 1 ads — click to see them
0 — open laneAlmost nobody shows a real install price — our starting-at ads stand out. The market habit is $59/mo financing framing. Almost nobody runs review ads — open lane.
Baltimore / Harford County, MD
Hughes Heating and Air
quiet · 30 ads30%9 ads · crowded$100/mo
starting-at ~$4,999 · 3 ads — click to see them
1Crowded: 1 in 3 ads here looks like ours — we must stand out. The market habit is $100/mo financing framing. Thin market — little ad competition.
Lubbock, TX
Call on the Double
quiet · 24 ads4%0 ads · openno $/mo habit
no one shows install prices
0 — open laneFew ads look like ours — our style stands out here. Almost nobody shows a real install price — our starting-at ads stand out. Almost nobody runs review ads — open lane.
Nashville, TN
Hendersonville HVAC
quiet · 21 ads10%2 ads · open$49/mo
starting-at ~$3,499 · 2 ads — click to see them
0 — open laneFew ads look like ours — our style stands out here. The market habit is $49/mo financing framing. Almost nobody runs review ads — open lane.
Cleveland, OH
State Heating
quiet · 18 ads17%5 ads · crowded$69/mo
starting-at ~$5,500 · 3 ads — click to see them
0 — open laneCrowded: 1 in 4 ads here looks like ours — we must stand out. The market habit is $69/mo financing framing. Almost nobody runs review ads — open lane.
Baton Rouge, LA
Cold AC
quiet · 18 ads44%5 ads · crowdedno $/mo habit
no one shows install prices
0 — open laneCrowded: 1 in 4 ads here looks like ours — we must stand out. Almost nobody shows a real install price — our starting-at ads stand out. Almost nobody runs review ads — open lane.
Charleston, SC
Quality Pro Services - Charleston
quiet · 15 ads53%3 ads · some$70/mo
no one shows install prices
0 — open laneAlmost nobody shows a real install price — our starting-at ads stand out. The market habit is $70/mo financing framing. Almost nobody runs review ads — open lane.

Prospect markets

Markets for prospects we are signing or pitching — same analysis, run before launch so the media buyer starts with the landscape in hand.

Market · prospectHow busy is it?Proven ads (90d+)Ads like oursPrices they showReview adsWhat stands out
San Francisco Bay Area, CA
PROSPECT — Bay Area (~50 mi)
medium · 160 ads4%19 ads · some$120/mo
starting-at ~$9,499 · only 2 ads — click to see them
0 — open laneAlmost nobody shows a real install price — our starting-at ads stand out. The market habit is $120/mo financing framing. Almost nobody runs review ads — open lane.
Myrtle Beach / Grand Strand, SC
PROSPECT — AirBear expansion (~50 mi radius)
quiet · 44 ads5%12 ads · crowded$69/mo
no one shows install prices
0 — open laneCrowded: 1 in 4 ads here looks like ours — we must stand out. Almost nobody shows a real install price — our starting-at ads stand out. The market habit is $69/mo financing framing.
Mobile, AL
PROSPECT — AirBear expansion (~50 mi, AL only)
quiet · 40 ads20%2 ads · open$99/mo
starting-at ~$5,500 · only 2 ads — click to see them
2 — in useFew ads look like ours — our style stands out here. Almost nobody shows a real install price — our starting-at ads stand out. The market habit is $99/mo financing framing.
Navarre / Emerald Coast, FL
PROSPECT — AirBear expansion (~50 mi: Pensacola–Ft Walton–Destin)
quiet · 27 ads7%5 ads · some$89/mo
no one shows install prices
0 — open laneAlmost nobody shows a real install price — our starting-at ads stand out. The market habit is $89/mo financing framing. Almost nobody runs review ads — open lane.
Katy–Sealy Corridor, TX
PROSPECT — signed, launching (west-of-Houston corridor: Katy → Fulshear → Brookshire → Sealy, ~60 mi)
quiet · 26 ads35%0 ads · open$71/mo
no one shows install prices
0 — open laneFew ads look like ours — our style stands out here. Almost nobody shows a real install price — our starting-at ads stand out. The market habit is $71/mo financing framing.

Plumbing markets (vertical scan)

First non-HVAC sweep (mission 137). The lens here: replacement & big-project offers — water heaters, tankless, repipes, sewer work. The "$99 tune-up / check-up" coupon class is counted in its own column and excluded from the offer numbers.

MarketHow busy is it?Proven ads (90d+)Replacement offersPrices they showTune-up specialsReview adsWhat stands out
Dallas, TX
PROSPECT — plumbing vertical scan (mission 137)
quiet · 83 ads17%14 big-projectstarting-at ~$2,697 · 2 ads — click to see them19 — segregated0Almost nobody runs review ads.
Tucson, AZ
PROSPECT — plumbing vertical scan (mission 137)
quiet · 33 ads21%11 big-projectstarting-at ~$2,750 · 4 ads — click to see them8 — segregated0Almost nobody runs review ads. Thin market — little ad competition.
Dayton, OH
PROSPECT — plumbing vertical scan (mission 137)
quiet · 31 ads0%13 big-projectno one shows a big-project price7 — segregated0Replacement offers are the main game here (13 ads). Nobody shows a real price — a starting-at ad stands out. Almost nobody runs review ads.

Former-client markets (research only)

These markets belong to clients who are no longer with us. We keep the data for pricing research — nobody manages campaigns here.

Market · former clientHow busy is it?Proven ads (90d+)Ads like oursPrices they showReview adsWhat stands out
Kokomo, IN
Grace Mechanical
busy · 269 ads32%20 ads · open$79/mo
starting-at ~$5,497 · only 3 ads — click to see them
3 — open laneFew ads look like ours — our style stands out here. Almost nobody shows a real install price — our starting-at ads stand out. The market habit is $79/mo financing framing.
Houston, TX
Synergy HVAC
busy · 233 ads25%30 ads · some$69/mo
starting-at ~$6,450 · only 17 ads — click to see them
2 — open laneAlmost nobody shows a real install price — our starting-at ads stand out. The market habit is $69/mo financing framing. Almost nobody runs review ads — open lane.
Providence, RI
Air Synergy
busy · 229 ads31%22 ads · open$79/mo
starting-at ~$6,995 · only 4 ads — click to see them
4 — open laneFew ads look like ours — our style stands out here. Almost nobody shows a real install price — our starting-at ads stand out. The market habit is $79/mo financing framing.
Phoenix, AZ
Turn Key Mechanical
busy · 208 ads10%35 ads · some$49/mo
starting-at ~$6,997 · 43 ads — click to see them
27 — in useThe market habit is $49/mo financing framing. Review ads are already used here (27).
San Antonio, TX
American Air Designs
medium · 166 ads9%26 ads · some$99/mo
starting-at ~$6,499 · only 7 ads — click to see them
4Almost nobody shows a real install price — our starting-at ads stand out. The market habit is $99/mo financing framing.
Tampa, FL
Air Mavericks
medium · 151 ads15%27 ads · some$100/mo
starting-at ~$9,000 · only 6 ads — click to see them
4Almost nobody shows a real install price — our starting-at ads stand out. The market habit is $100/mo financing framing.
Las Vegas, NV
Go Ecco Climate Control
medium · 118 ads10%18 ads · some$117/mo
starting-at ~$7,495 · 19 ads — click to see them
2 — open laneThe market habit is $117/mo financing framing. Almost nobody runs review ads — open lane.
Salt Lake City, UT
Home Efficient
quiet · 27 ads0%1 ads · open$99/mo
starting-at ~$4,999 · 7 ads — click to see them
0 — open laneFew ads look like ours — our style stands out here. The market habit is $99/mo financing framing. Almost nobody runs review ads — open lane.
Vancouver, WA
Quality Pro Services - Vancouver
quiet · 11 ads9%3 ads · crowded$99/mo
starting-at ~$5,850 · 2 ads — click to see them
0 — open laneCrowded: 1 in 4 ads here looks like ours — we must stand out. The market habit is $99/mo financing framing. Almost nobody runs review ads — open lane.
Where the numbers come from: public Meta Ad Library data, pulled by a third-party scraper (never our ad accounts). Every ad was classified by copy + on-image text; our own client ads were removed first. Counts are computed, not estimated. Fleet totals: 2755 HVAC ads classified · 468 running 90+ days · 376 monthly-payment offers · 74 review-based ads. Generated 2026-08-30 by scripts/adlibrary_pipeline.py overview.