Competitor research · Mission 138 exploratory niche sweep

New Jersey — Foundation Repair ad landscape

Meta Ad Library pull 2026-08-30 · active ads · classification: Claude (Sonnet), exploratory single-pass · full ad wall →
72
ads pulled (deduped)
29
foundation repair-relevant
7
relevant advertisers
26
high-ticket offers
10
financing ads (34%)
25
appt-shaped funnels (86%)
Exploratory tier (1-hour cap): stats below are computed from the classification file; cheap teaser/service offers are counted in their own bucket and never in headline rows. Teaser bucket here: 0 ads.

1.Offer mix (relevant ads)

Offer typeAdsShare
High-ticket install/replacement2690%
Other310%

2.Advertiser mix

Advertiser typeAdsShare
Local contractor29100%

3.Top advertisers by active-ad count

AdvertiserRelevant ads
Blue Umbrella Waterproofing10
South Jersey Crawl Space & Foundation Repair8
Central Jersey Basement & Crawl Space Waterproofing6
RDC Restoration LLC. Water damage, Sewage Cleanups, Mold Remediation in NJ2
Basement Waterproofing Specialists, Inc.1
Down Under Waterproofing1
Top Professional Construction 1

4.Price + financing language

2 in-range dollar figures ($500–$60,000) across relevant ads · min $30,000 · median $40,000 · max $40,000. "Starting at"-style price anchors: 0 ads.

AdvertiserFinancing line (verbatim)
Blue Umbrella WaterproofingNo payments for 12 months
Blue Umbrella WaterproofingBlue Umbrella makes waterproofing affordable with 50% off materials and no payments for a year

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