Dallas–Fort Worth, TX — Roofing ad landscape
Meta Ad Library pull 2026-08-30 · active ads · classification: Claude (Sonnet), exploratory single-pass ·
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90
appt-shaped funnels (70%)
Exploratory tier (1-hour cap): stats below are computed from the classification file; cheap teaser/service offers are counted in their own bucket and never in headline rows. Teaser bucket here: 57 ads.
1.Offer mix (relevant ads)
| Offer type | Ads | Share |
|---|
| High-ticket install/replacement | 66 | 51% |
| Cheap teaser/service (segregated) | 57 | 44% |
| Branding / no concrete offer | 6 | 5% |
2.Advertiser mix
| Advertiser type | Ads | Share |
|---|
| Local contractor | 119 | 92% |
| Lead-gen broker | 8 | 6% |
3.Top advertisers by active-ad count
| Advertiser | Relevant ads |
|---|
| Hollin Home Remodeling, LLC | 17 |
| Bert Roofing Inc | 16 |
| City Roofing Company | 7 |
| Springbok Roofing | 6 |
| Sentry Roofing & Structural Steel | 6 |
| Ruff Roofing | 4 |
| TripleC Roofing | 4 |
| FairClaims Roofing & Construction | 4 |
| Boss General Contracting | 4 |
| Patrick's Roofing | 4 |
| Affordable Roofing USA | 4 |
| Heirloom Roofing & Restorations | 4 |
4.Price + financing language
74 in-range dollar figures ($500–$60,000) across relevant ads · min $500 · median $8,000 · max $28,900. "Starting at"-style price anchors: 20 ads.
| Advertiser | Financing line (verbatim) |
|---|
| Springbok Roofing | Payments starting at just $99/mo |
| Just Roof General Contractors | ¡Contamos con opciones de financiamiento. |
| Boss General Contracting | Financing Options Available |
| Just Roof General Contractors | $0 de enganche + opciones de pagos bajos |
| Sentry Roofing & Structural Steel | Get a brand new roof with $0 down! |
| Fort Tex Metals & Roofing | $0 down financing available |
| Sentry Roofing & Structural Steel | you can get your full roof replacement started with $0 down |
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