Charlotte, NC — Roofing ad landscape
Meta Ad Library pull 2026-08-30 · active ads · classification: Claude (Sonnet), exploratory single-pass ·
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73
appt-shaped funnels (94%)
Exploratory tier (1-hour cap): stats below are computed from the classification file; cheap teaser/service offers are counted in their own bucket and never in headline rows. Teaser bucket here: 39 ads.
1.Offer mix (relevant ads)
| Offer type | Ads | Share |
|---|
| High-ticket install/replacement | 24 | 31% |
| Cheap teaser/service (segregated) | 39 | 50% |
| Branding / no concrete offer | 15 | 19% |
2.Advertiser mix
| Advertiser type | Ads | Share |
|---|
| Local contractor | 72 | 92% |
| National brand/franchise | 6 | 8% |
3.Top advertisers by active-ad count
| Advertiser | Relevant ads |
|---|
| Roof Scientist Charlotte | 29 |
| Carolina Elite Roofing | 15 |
| Steele Restoration | 6 |
| AmeriPro Roofing | 4 |
| Bumble Roofing of Charlotte | 3 |
| 21 Roofing Group | 3 |
| Roof Right Now Charlotte | 2 |
| Blue Fox Roofing & Renovations | 2 |
| RoofRecover | 2 |
| DEPS Roofing Llc | 2 |
| Advanced Roofing Solutions | 2 |
| Piedmont Roofs | 2 |
4.Price + financing language
89 in-range dollar figures ($500–$60,000) across relevant ads · min $500 · median $14,500 · max $20,000. "Starting at"-style price anchors: 11 ads.
| Advertiser | Financing line (verbatim) |
|---|
| Carolina Elite Roofing | Upgrade your roof for $0 down! |
| Steele Restoration | 0% Financing Available On New Roofs |
| Roof Right Now Charlotte | Competitive financing options |
| Carolina Elite Roofing | Premium Roofs, Flexible Financing |
| Carolina Elite Roofing | flexible, zero-down financing options |
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