Competitor research · Mission 138 exploratory niche sweep

New Jersey — Roofing ad landscape

Meta Ad Library pull 2026-08-30 · active ads · classification: Claude (Sonnet), exploratory single-pass · full ad wall →
244
ads pulled (deduped)
153
roofing-relevant
76
relevant advertisers
76
high-ticket offers
28
financing ads (18%)
115
appt-shaped funnels (75%)
Exploratory tier (1-hour cap): stats below are computed from the classification file; cheap teaser/service offers are counted in their own bucket and never in headline rows. Teaser bucket here: 18 ads.

1.Offer mix (relevant ads)

Offer typeAdsShare
High-ticket install/replacement7650%
Cheap teaser/service (segregated)1812%
Branding / no concrete offer5435%
Other53%

2.Advertiser mix

Advertiser typeAdsShare
Local contractor14494%
National brand/franchise11%
Lead-gen broker85%

3.Top advertisers by active-ad count

AdvertiserRelevant ads
Spartan Roofing14
Oreamuno's Contractors6
Lightning Construction NJ5
DSK Roofing5
Fortified Roofing5
Rooferz.net5
Allied Roofing Solutions4
Simply Solar 4
Genesis Roofing4
Amore Roofing & Siding4
Elite Restoration Services4
Northkit Roofing3

4.Price + financing language

69 in-range dollar figures ($500–$60,000) across relevant ads · min $500 · median $3,000 · max $30,000. "Starting at"-style price anchors: 30 ads.

AdvertiserFinancing line (verbatim)
Proven Contracting - Long Valley, NJ0% Financing
4 Seasons RoofingFinancing available
Genesis RoofingNEW ROOF as low as 127
Becker's Roofing Siding Chimney Contractorsfinancing options
American Quality Roofing and SidingPayment Options Starting At 0$ Down
JAR Roofing RepairWe offer flexible payment options for qualified homeowners.
One Stop Roofing Pros LLCFinancing available!
New Jersey 101.5Ask about our low interest and no interest finance options!
Genesis RoofingWant a NEW ROOF as low as 127/Mo
WeatherSeal RoofingFlexible pricing, financing options included.

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